Series · 2 parts

Looks Amazing

AI makes work look finished. This series asks whether it is: who checked it, who has to read it, and whether it moves the numbers that matter.

Part 1 · October 22, 2026

Looks Amazing! But Is It Really?

AI makes it easy to send more: longer recaps, bigger plans, polished docs nobody checked. What the research says it costs, and how to send less but better.

Part 2 · October 23, 2026

Looks Amazing! But Does It Sell More Burritos?

AI work looks impressive. Does it change the outcome? How to count the full cost, the maker's time and the reader's, against the results that matter.